Over the last decades Direct Selling has represented an effective and successful tool both for companies and sellers. The distinctive feature consists in promoting and marketing the products person-to-person at the Customer’s home. There are two main models: “door to door” and “party plan”.
Network Marketing or Multi-Level Marketing (MLM)
the product is distributed through a so-called network of operators, which are customers and end users themselves as they form a new independent network in which the product is sold and promoted actively. A formula based on a Marketing Plan, in which the operator becomes an independent distributor, an independent contractor who accumulates direct (personal sales) and indirect commissions (sales derived from his network).